Creative vision.
Campaign performance.
A creative leader with 6+ years of experience specializing in the complete digital marketing lifecycle. My path from multimedia designer to social media specialist, performance marketer, and advertising lead allows me to bridge the gap between creative vision and campaign performance.
Years Professional Experience
Views Generated
Audience Growth
Social Media Assets
Building the future, one project at a time
Jun 2026 – Oct 2026
PT Lampung Cerdas Mendunia
Led paid media strategy across two company brands, running Meta Ads and TikTok Ads campaigns end to end, and oversaw social media strategy and creative and video production across Instagram, TikTok, and YouTube. Turned campaign data into creative briefs, hooks, and messaging, and optimised creative, targeting, and budgets based on results.
Jan 2025 – Jun 2026
PT Lampung Cerdas Mendunia
Planned and ran Meta Ads and TikTok Ads campaigns for lead generation and conversion growth, managing budgets, campaign structure, targeting, and conversion tracking. Produced direct-response creatives and A/B tested hooks, scripts, visuals, and calls to action against CPA, ROAS, CTR, and CPM.
Jan 2024 – Dec 2024
PT Lampung Cerdas Mendunia
Managed social media content and visual communication across Instagram, TikTok, and YouTube, planning content calendars, concepts, and scripts for short-form, educational, and campaign content. Combined platform trends, audience behaviour, and performance data with AI-assisted research to choose topics, formats, and hooks, and managed community engagement.
Jan 2023 – Dec 2023
PT Lampung Cerdas Mendunia
Supervised multimedia projects and social media campaigns, and managed end-to-end production of long-form and short-form video, from concept, storyboard, and script through filming, voice-over, editing, and publishing. Produced company profiles, testimonials, brand launch videos, aftermovies, and motion graphics with the Sales and Marketing teams, and designed wireframes and prototypes in Figma.
Aug 2022 – Oct 2022
Moneyupper
Designed diverse multi-platform advertisements (Facebook, Instagram, Pinterest, Quora) and developed key digital assets, including website icons, product logos, and complete website designs. Created comprehensive Instagram content concepts for feeds, stories, and reels while executing other assigned duties.
Jan 2020 – Dec 2022
PT Lampung Cerdas Mendunia
Produced 100+ visual advertising assets (banners, posters, brochures, and promotional materials) and edited 100+ commercial and educational videos for social media and marketing campaigns. Designed logos, merchandise, presentation decks, and infographics, and supported the company’s YouTube channel as it grew past 100,000 subscribers.
Professional certifications in design, user experience, and video production.
Comprehensive Google UX Design certification
View certificateCalifornia Institute of the Arts
Graphic Design Specialization certification
View certificateDigitalent, Binar
Certification for demonstrating mastery of the end-to-end UI/UX process.
View certificateDigitalent, BPPTIK Cikarang
mastery in Strategic Video Editing certification.
View certificate