Featured Case Studies

Explore comprehensive architectural breakdowns across video production pipelines, mentorship systems, social media management, and brand identity.

E-Learning & Scalable LMS

Video Production & Course Content

Scalable LMS Video Production: Engineering High-Retention Learning for 10,000+ Students

Engineered an end-to-end multi-layer video production pipeline for Lampung Cerdas' flagship KTT mentoring LMS, producing 40+ annual master modules with zero launch delays across 4 consecutive years.

Video ProductionLMS E-LearningDynamic Editing SOP+4

Show Detail

Test-Prep Video Architecture: High-Retention Content Pipeline for 5,000+ Exam Takers

Spearheaded technical and artistic direction for SNBT+ premier test-prep mentoring, translating dense analytical questions into engaging high-retention instructional assets for 5,000+ exam takers.

Video ArchitectureTest-Prep E-LearningMotion Graphics Callouts+4

Show Detail

Higher-Ed Strategic Video Pipeline: Career & Graduation Roadmapping for University Students

Orchestrated an end-to-end two-week agile video production framework for Wisuda Tepat Waktu (WTW), delivering 30 high-retention master video modules featuring animated career timelines and thesis pacing systems.

Video Project DirectionHigher-Ed E-LearningMotion Graphic Timelines+4

Show Detail

Communication Skills Video Ecosystem: Engineering High-Retention Training for Aspiring Speakers

Orchestrated end-to-end studio direction, multi-angle gesture framing, and kinetic vocal typography for Sekolah Public Speaking—delivering 20 master modules with high multi-year audience retention since 2021.

Video Project DirectionSet Direction & Audio RiggingMulti-Angle Gesture Framing+4

Show Detail

Mindset & Self-Development Media Pipeline: Scalable Life Mentoring Course Architecture

Architected a reflective yet dynamic video production pipeline for Lampung Cerdas flagship Life Mentoring program, delivering 20 deep-dive master modules (10–20 min) with atmospheric lighting, mental-model infographics, and ambient soundscapes.

Technical Production LeadAtmospheric Studio LightingMental-Model Infographics+4

Show Detail

Education & VOD Ecosystem

Mentorship & Workshops

CapCut Mastery Class: Transforming Live Training into an Evergreen VOD Ecosystem

Transformed an intensive live masterclass into a scalable, national VOD educational product distributed via DetikEvent for MSMEs and content creators.

CapCut MobileInstructional DesignVOD Ecosystem+3

Show Detail

Social Media Management

Driving massive growth & engagement for Gen-Z educational content

As Lead Channel Producer, I orchestrated the entire content lifecycle—from concept to distribution—turning a YouTube channel into a high-velocity growth engine for a student audience.

Content StrategyVideo ProductionYouTube SEO+3

Show Detail

@lampungcerdas Instagram Strategy

Strategic management of the @lampungcerdas Instagram account, generating 24.8M plays and 1.48M likes during my time at Lampung Cerdas.

Content StrategyReel ProductionInstagram Analytics+3

Show Detail

@lampungcerdas TikTok Strategy

Turned the @lampungcerdas TikTok account into an education brand authority with 30M plays and 928,661 likes during my time at Lampung Cerdas.

Content StrategyEdutainmentTikTok Algorithm+3

Show Detail

Branding & Identity

SNBT Plus - Brand Identity & Positioning

Developed a vibrant, illustrative wordmark logo and comprehensive brand identity system for SNBT Plus, a Gen Z-targeted test preparation service. Strategic brand positioning that balances approachability with authority.

Brand IdentityLogo DesignIconography+3

Show Detail

Kuliah Tanpa Tes - Brand Identity & Design Strategy

Developed innovative brand identity for Kuliah Tanpa Tes that overcomes skepticism through strategic color-coded visual separation of academia (blue) and innovation (orange).

Brand PositioningLogo DesignVisual Storytelling+3

Show Detail

Full-Funnel Sales Asset Architecture: Driving ~150,000 Leads & ~3,000 Paid Enrollments a Year for a Flagship LMS

Orchestrated an end-to-end, 183-piece sales collateral ecosystem for KTT (Kuliah Tanpa Tes), powering affiliate onboarding, database lead acquisition, and dynamic high-urgency closing cycles.

Sales Asset PICFull-Funnel ArchitectureLead Magnets & E-Books+5

Show Detail